Belaîr Prince®  is a state of mind designed in Switzerland by a team of young artists in late 2006, with effervescent spirits. More than a modern and disruptive apparel line, it's deeply about off-road thinking, independence and fearless. The brand is inspired by American, European & Asian lifestyles and pop culture. We fight obsolence and routine. We campaign for life enjoying, to make the world a better and more fashionable place. Everything that matters to our audience counts for us.

« Every single Belaîr Prince® article is a promise of authencticity and lastingness to anyone looking for excellence. »

Michael O., CEO & Founder

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