Posted on by TRAVIS B.

Photo by Ye Fung Tchen on Unsplash

Streetwear was born in the United States in the late 70s, early 80s. This is the beginning of the phenomenon of sliding sports in California (surfing, skateboarding, etc.) and the emergence of Hip-Hop music . Artists personalize mix-tapes and t-shirts with their effigy that they propose to their fans. The streetwear style will develop in major American capitals such as Los Angeles and New York but also in Tokyo Japan with new influences (including manga) and London, England. The streetwear look really arrives in France in the 90s with brands like Com8 and Homecore. In France, the movie "La Haine" will then contribute a lot to convey this urban culture which since then has continued to develop and enrich new influences.


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